Dallas Cowboys President Of Charities To Serve As First Female NAB Chairperson

ALEXANDRIA, VA (September 21, 2010) – The Salvation Army’s National Commander Israel L. Gaither announced that Mrs. Charlotte Jones Anderson, Executive Vice President Brand Management/ President of Charities for the Dallas Cowboys, will serve as National Advisory Board (NAB) Chairperson for The Salvation Army. Mrs. Anderson, the first woman to serve in this capacity, was elected to the position unanimously at a full meeting of the Army’s national advisory board in Portland, OR, Friday.  Beginning in January 2011, she will serve a three-year term leading the efforts of the board for the nation’s largest faith-based social service charity.

“I am proud to be affiliated with The Salvation Army and I am excited to take on this new role furthering the Mission to serve all those in need across America,” said Mrs. Anderson. “I have been privileged to work with this organization for a long time and have seen first-hand the difference that they make in people’s lives. I am looking forward to the next chapter of my involvement with such a great charity.”

Mrs. Anderson has been a long-time supporter of The Salvation Army, and has been actively involved in many charitable events with the organization throughout her professional career. For the last thirteen years, she has organized a nationally televised half-time show at the Dallas Cowboys traditional Thanksgiving Day game. The event draws more than 20 million viewers each year and helps kickoff The Salvation Army’s iconic Red Kettle campaign which has raised more than $1.3 billion during that time. She has frequently participated in events and activities at the Army’s Gene and Jerry Jones Family Center for Children which opened in Irving, TX, in 1998, and offers affordable childcare for low-income families. Mrs. Anderson is also active with the Army on a national basis, serving on the National Advisory Board since 2005.

“Charlotte has been a tremendous supporter of The Salvation Army’s Mission over the years in Dallas and across the country,” said Commissioner Israel L. Gaither, National Commander for The Salvation Army. “We’re thrilled she has agreed to bring that same commitment and enthusiasm to her new role as National Advisory Board Chairperson.”

In recognition of her alliance with The Salvation Army, Mrs. Anderson was the recipient of the Exceptional Service Award at the Army’s 2007 National Advisory Organizations Conference, which is held every four years and brings together thousands of local advisory board volunteers from 5,000 communities across the country.

“It’s an honor for me personally to pass the mantle of National Advisory Board leadership to Charlotte,” said outgoing National Advisory Board Chairman Rob Pace. “Having worked closely with her for a number of years on the NAB, I can say with confidence that she is the ideal person to fill this role.”

As one of the National Football League’s most innovative and versatile front office executives, Mrs. Anderson’s 21 years of NFL experience with the Dallas Cowboys have enabled her to assume a position of leadership among women in American professional sports.

Her vision and direction guides the Cowboys in the areas of stadium design, entertainment, merchandising, licensed apparel, uniform design, memorabilia, community service and philanthropy. She also supervises the fortunes and travels of the Dallas Cowboys Cheerleaders – considered to be the most recognized and accomplished organization of its kind in the world.

Recently, Mrs. Anderson has played a prominent role in shaping the design, décor, sponsor integration and overall presentation of Cowboys Stadium, the state-of-the-art venue that opened in Arlington, Texas in 2009. Under her guidance, the venue will play host to some of highest profile sports and entertainment events in the world – among those are the Super Bowl, the NBA All Star Game, the NCAA Final Four and the annual AT&T Cotton Bowl.

A native of Little Rock, Arkansas, Mrs. Anderson is a 1988 graduate of Stanford University where she earned a B.S. degree in human biology. She is married to Shy Anderson. The Andersons live in Dallas with their three children: daughter Haley and sons Shy and Paxton.

Our partners, our champions

Reaching out to our neighbors in need takes a team effort – from businesses, our volunteers, our staff, our community. On Wednesday night, we paused to take a few hours to honor some of our team, our champions, who have really gone above and beyond to make a difference in our city. All of our partners play a vital role in how we reach out to those in need, so it was difficult to choose just two to honor, but that was the plan. So, our deepest thanks and congratulations to Reach USA/ValPak and Two Men and a Truck for your work in 2009.

Reach USA/ValPak and Jim Brantley – We honored them for helping us get the word out. In our efforts to use our donor support to do the most good, The Salvation Army uses less than 1/2% of our budget to advertise and market our organization and services. Reach USA/ValPak works with us to get the most out of those dollars, offering reduced rate and sometimes even free space in their publications. And in 2009, Reach USA/ValPak was our WIBC Radiothon Phone Bank sponsor – donating their dollars and their employees’ time answering phones and helping out at Emmis. Jim offers his time and talent serving on our Advisory Board and Development Committee as well. Thanks, Reach USA/ValPak!

Two Men and a Truck and Drew Werling – We honored Two Men for all of the support their offer by transporting coat and toy donations during our annual Coats for Kids and WISHTree/Angel Tree collection drives. That’s no small task to pick up thousands of coats and toys from locations all over the city and get them efficiently to us to distribute to thousands of families in need. Two Men is also a title sponsor of our Homelessness Bites campaign for homeless and abused women and children. Drew believed in us when the campaign started and has supported us every step of the way. And we can’t forget the dozens of boxes they’ve donated to ship Operation Compassion care packages to our troops serving overseas. Thanks, Two Men!

And finally, a special thanks to our Advisory Board Chair, Diane Nichols (Perkins Nichols Media) for her tireless efforts to promote the brand and cause of The Salvation Army.

We are so appreciative that we could share the evening with friends from Kroger, WISH TV-8, the Northwest Indianapolis Kiwanis and Tuchman Cleaners as well. Thanks for taking the time to see how your support changes lives.

If you’d like to partner with The Salvation Army, give Kristen a call at 224-1019.

Thanks to Noodles (and those who ate them)

We’re looking forward to more events like these planned for National Salvation Army week, May 10-16. If your business would like to participate in the paper kettle campaign or a percent of sales/Dine to Donate day, give Kristen a call at 224-1019.

15th annual WIBC Radiothon ends with $255,146!

What a finish!

Thanks so much to all of our hourly and in-kind sponsors – to Emmis Communications and the amazing men and women who produced the -athon, the programmers, the personalities, just everyone who’s made it easy to call Emmis’ lobby home for the past 55 hours. We would not be able to do what we’ve done without their dedication and enthusiasm.

And here are the teary thanks, so buckle up – Thanks to our Radiothon Chair, Quinn Buckner and the Indiana Pacers. You set the tone for giving before the event went on the air! Thanks to Walmart for that incredible demonstration of support! Not only did your $100,000 bump that total, but it went a LONG way in encouraging our listeners to step up and make the calls. Thanks to our Phone Bank sponsor, ValPak and REACH magazine for your generosity and the manpower to keep those calls a’comin. And we can’t forget the folks at Markey’s Rental and Staging for the donation of our big screens – the tote boards are so vital in communicating with our phone bank and with the studio.

On behalf of all of the men, women and children we serve, THANK YOU for your support! This weekend, you’ve truly made a difference right here in Indiana!

Thanks, ValPak and REACH Magazine!

We have a phone bank sponsor! Thanks to Jim Brantley and the folks at ValPak and REACH magazine for digging deep for their neighbors in need and joining us for our 15th annual WIBC Radiothon on December 11-13.

And as much as we appreciate the support, this sponsorship comes with some great perks.

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